The European Ceramics Route has been operating since 2012. Its goal is to promote the cultural heritage related to the ceramic craft by creating a sustainable and competitive tourist offer, based on production and collections (workshops and museums), and at the same time clearly referring to the comprehensive cultural and social development that cities of ceramics have experienced over the years. For the first 5 years the ECR activities were coordinated by the city of Limoges in France. In 2018, this function was taken over by the Italian city of Faenza.
“European Cultural Route” is a title awarded by the Council of Europe to tourist routes of particular importance for European identity, culture and common heritage, which meet several criteria (e.g. they deal with a topic reflecting European values, common to at least three countries in Europe; they are the subject of international, interdisciplinary academic research; they preserve European memory, history and heritage and make a significant contribution to the perception of the diversity of modern Europe; they support cultural and educational exchange of young people, create exemplary and innovative projects in the field of cultural tourism and sustainable cultural development; create tourist products intended for different social groups).
